Latest Posts

How to Be an Effective Product Manager

By Kate Swanberg
effective pm

Behind every great digital product, there’s a disciplined, well-rounded team that worked hard to bring it to fruition. As a product manager, you are at the forefront of that well-rounded team. In order to succeed at your role, you need to align the coders, designers, testers, and the rest of the development team on a clear product goal. Building software...

Continue Reading

Koombea Sponsors UCSF Partners in Care, Team Changes in SF

By Kate Swanberg
koombea-sponsors-ucsf-partners-in-care-team-changes-in

Giving back to the community is one of our core beliefs at Koombea which is why we show community love and support every possible chance. Last weekend Koombea represented in Barranquilla, Colombia with employees volunteering as judges and mentors at Startup Weekend Barranquilla and this week Koombea is pleased to participate as a premiere sponsor of UCSF Partners in Care...

Continue Reading

5 Characteristics of Winning Mobile Apps

By Kate Swanberg
15527840310_e0fb9d453f_b

We’ve mentioned it before, but it’s worth repeating: a great mobile app can skyrocket your business. When you cater to your mobile audience, you increase your customers’ loyalty and trust, and keep them coming back for more. And a mobile app is one of the best ways to do it. In fact, here’s a crazy stat: globally, more people own...

Continue Reading

How a Great Mobile App Can Skyrocket Your Business

By Kate Swanberg
Is a Scrum Agile Development Process Right for You

Back in the 1990s, the question on everyone’s mind was: “Why do I need to build a website for my business?” Two decades later, the answer to that question is clear. And many of the businesses who refused to build websites back then don’t exist. But now, there’s a new trend, followed by another compelling question… “Should I build a...

Continue Reading

10 Ways Responsive Separates You From the Competition

By Kate Swanberg
Why Scalability Matters for Your App

Imagine if, with one design decision, you could make your website adaptable to any future mobile device, any screen size, and any laptop. Instead of scrambling to create a new design, you’d already be on the leading edge, ready to satisfy users on every device. This is the power of responsive web design. Consumers use a variety of devices to...

Continue Reading

The Difference Between Product and Project Management

By Kate Swanberg
The Difference Between Product and Project Management

Product management and project management—they sound similar, and there’s (literally) only two letters that separate them. To top it off, these two concepts are commonly confused with each other, even by people experienced in product development! So it’s a classic case of tom-A-to tom-ah-to (tomato), right? Well, not so much. While they do sound similar, and there is a bit...

Continue Reading

7 Years later… A letter from Jonathan Tarud

By Kate Swanberg

Dear family and friends, This week, Koombea turns seven years old and on one hand it has certainly been a lot of work. But on the other, time has flown by. In our earliest days, I remember working with startups in their beginning stages to figure out product-market fit and now many of these “startups” have been acquired, merged or...

Continue Reading

5 App Prototyping Tips for Project Managers [InVision Re-Post]

By Kate Swanberg

This blog was originally posted on Invisionapp, to view the original article, click here. Conservative estimates are placing the app market at 25 billion dollars, but as industries begin to build out digital and find new ways to engage with customers, this number is bound to explode. So, how can a design and development agency make the most of that money...

Continue Reading