Latest Posts

9 Metrics for SaaS Product Managers

By Lars Trieloff
Page 1

Every company wants to be data-driven these days and for good reason: thorough analysis and testing of hypotheses using data is the best and most sustainable way of improving products and services. However, the available techniques that product managers can use to make data-driven decisions differ greatly between product categories. ...

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How to Increase User Engagement in Your Apps With Gamification

By Kate Swanberg
Blog post image

Do you remember Super Mario Brothers?

(Of course you do, right?)

It’s the Nintendo game that swept the nation for years—and if you’ve stepped foot into a college dorm room over the past decade, you’d see that it’s still common.

And it’s no surprise—the game entices you from the very first level.

But what’s ...

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5 Ways to Prepare Your Business for the Mobile Year

By Ivan Serrano
Koombea

Take a moment to think about your current marketing strategy. Is your website optimized for the mobile web? Are you active on social media? If not, it’s time to prep your business for the “Mobile Year.”

2014 introduced many advancements in mobile such as Apple Pay with branded content marketing. As these ...

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A Special Thanks From Koombea: 2014 In Review

By Jonathan Tarud
Koombea 2014 An Infographic In Review

With our clients, we’ve managed to explore new heights this year and achieve some amazing results. We take pride in our collaboration with our clients in producing award-winning results. We want to thank all of you for making 2014 another great year for Koombea! Join us for a year in review in ...

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How to Be an Effective Product Manager

By Kate Swanberg
How to be an effective product manager

Behind every great digital product, there’s a disciplined, well-rounded team that worked hard to bring it to fruition.

As a product manager, you are at the forefront of that well-rounded team. In order to succeed at your role, you need to align the coders, designers, testers, and the rest of the ...

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